Eclectic Home Furnishings Website and Operations Platform

Redesigned public website presented in a showroom context — calmer hierarchy, stronger brand presence.

Web Design

Eclectic Home Furnishings Website and Operations Platform

Public website redesign and custom internal operations platform for Eclectic Home Furnishings.

  • Brand Refresh
  • Website Design
  • Retail Operations
  • Internal Tools
  • Admin Platform
  • Workflow Systems
Role
Creative Systems Lead / Operations Lead / Designer
Client
Eclectic Home Furnishings
Year
2025
Timeline
2025–2026
Deliverables
Public website redesign, Internal admin platform, Client records database, Sofa calculator, POS and order workflows, Role-based access with 2FA, Dashboard design, Workflow systems
Tools
Lovable.dev, Supabase, Figma, Adobe Illustrator, Adobe Photoshop, Wix, Constant Contact

A furniture store with real operational friction.

Eclectic Home Furnishings had the same problem many small retail teams have: too much business knowledge lived in people's heads, paper processes, disconnected systems, manual calculations, and inconsistent handoffs. The public website needed a calmer, more premium presentation, while the internal team needed tools that made everyday sales and operations easier to trust.

A calmer public face for a high-touch showroom.

The public website redesign shifted the store away from a cluttered sale-driven layout toward a quieter, more editorial presentation. The goal was to better match the showroom experience: warm, curated, premium, and personal without feeling over-designed.

Public-facing website redesign shown in a showroom context, emphasizing a calmer, more premium brand presentation.
  • Warmer visual tone

    Refined the palette around warm neutrals, dark charcoal, and muted gold.

  • Simpler homepage

    Organized around story, collections, showroom value, and contact paths.

  • Better first impression

    Stronger entry point for customers researching sofas and showroom visits.

  • Local retail feel, preserved

    Kept the family-owned tone while improving polish and clarity.

The bigger problem was behind the counter.

The internal platform was designed around daily retail reality: salespeople quoting complex custom sofas, managers tracking orders, customers calling back weeks later, and information needing to move between client records, quotes, orders, purchases, notes, reminders, and call logs.

Internal dashboard for daily store operations, sales visibility, reminders, timeclock status, and quick team access.
  • 25 min to 25 sec

    Quote time reduced from roughly 25 minutes per custom sofa quote to seconds.

  • Connected records

    Client information, quotes, orders, purchases, notes, reminders, and call logs tied together.

  • Role-based access

    Users logged in with account permissions and 2FA, with access shaped by role.

  • Less user math

    Pricing tools removed manual calculations and reduced the chance of salesperson error.

Customer information became searchable instead of scattered.

The client sheet system created a central place for customer records. Salespeople could search by name, spouse, phone number, address, order number, or related details. Each client could be connected to quotes, orders, purchases, coupons, reminders, call logs, notes, and history.

Searchable client sheet system showing organized customer records, ownership, import status, and role-based access.
  • Searchable database

    Find clients by name, spouse, phone, address, or order number.

  • Salesperson ownership

    Each record has an owner and can be filtered by team member.

  • Additional contacts

    Multiple contacts per household with clear primary relationships.

  • Connected history

    Quotes, orders, purchases, notes, reminders, and call logs live on the record.

  • Create in place

    Attach or add clients from other workflows without leaving the page.

Every workflow could point back to the customer.

The client detail view was designed as the connective tissue of the platform. A customer record was not just a contact card — it became the anchor for future quotes, active orders, purchase history, call notes, reminders, coupons, and follow-up context.

Client detail view connecting contact information, quotes, orders, purchases, reminders, call logs, notes, and history.

The sofa calculator removed the math.

Custom sofa quoting was one of the most painful workflows. Salespeople had to calculate configurations, quantities, discounts, tax, pricing, and customer details manually. The sofa calculator turned that into a guided workflow — the salesperson selects the customer, salesperson, brand, model, fabric grade, sections, quantities, and discounts, and the system handles pricing.

Custom sofa calculator built to remove manual pricing math and reduce quote time from roughly 25 minutes to seconds.
  • 25 minutes to seconds

    Quote time for a custom sofa dropped from roughly 25 minutes to seconds.

  • No manual math

    Removed salesperson calculations from every step of the quote.

  • Consistent pricing

    One pricing logic, one source of truth for discounts and tax.

  • Attached to clients

    Every quote is linked to a client record automatically.

  • Summary ready

    Supports product images, section breakdowns, and printable or saveable summaries.

The system was built around connected retail behavior.

The value was not just in individual tools. It was in how the tools talked to each other. A customer found in Client Sheets could appear in the sofa calculator, POS, order system, call logs, notes, and purchase history. A new customer could also be added from inside another workflow without forcing the salesperson to stop what they were doing.

  • Client records

    The anchor for every workflow and every follow-up.

  • Sofa quotes

    Built against a live client, priced without manual math.

  • POS and purchases

    Sales tied back to the customer, not to a paper trail.

  • Orders and fulfillment

    Status visible across the team, not stuck on one desk.

  • Call logs and reminders

    Notes and reminders live where the sale actually happens.

Designing around reluctant beta testers.

A major constraint was that the users were not likely to beta test traditional software flows. The team varied widely in comfort with technology, and asking them to test incomplete tools directly would not have produced useful feedback. To solve for that, I built small internal arcade-style tools that let users interact with the same underlying patterns in a lower-pressure context.

  • Words with Furniture

    An internal game that helped test communication patterns for a future internal messaging system — sending, saving progress, reviewing, and routing messages. The team was effectively testing workflow logic without feeling like they were testing software.

Selected source screens

Original interface screenshots included as supporting documentation. Customer names and contact information shown in portfolio images have been replaced with generic sample data.

  • Public homepage

  • Admin dashboard

  • Client sheets grid

  • Client detail

  • Sofa calculator

My role

I led the design and build of the public website redesign and the internal operations platform. My work included brand direction, interface design, workflow mapping, user-role planning, information architecture, screen design, system logic, content structure, testing strategy, and AI-assisted development through Lovable.dev and Supabase. This was not a decorative website project — it was a design and operations system built for real users, real sales workflows, and real daily pressure inside a working showroom.

Useful work leaves evidence.

  • Faster quotes

    Reduced custom sofa quote time from roughly 25 minutes to seconds.

  • Centralized records

    Customer records and client history are now connected in one place.

  • Less pricing error

    Removed manual salesperson math and reduced the chance of mistakes.

  • Role-based access

    A role-based internal system with account permissions and 2FA.

  • One operating platform

    Replaced scattered workflows with a connected system.

  • Stronger public brand

    Improved the public brand presentation for a premium local showroom.