Eclectic Home Furnishings Website and Operations PlatformEclectic Home Furnishings Website and Operations PlatformEclectic Home Furnishings Website and Operations PlatformEclectic Home Furnishings Website and Operations PlatformEclectic Home Furnishings Website and Operations Platform

Redesigned public website presented in a showroom context — calmer hierarchy, stronger brand presence.

Web Design

Eclectic Home Furnishings Website and Operations Platform

Public website redesign and custom internal operations platform for Eclectic Home Furnishings.

  • Operations / Systems
  • Ecommerce
  • Retail / Experiential
Role
Creative Systems Lead / Operations Lead / Designer
Client
Eclectic Home Furnishings
Year
2025
Timeline
2025–2026
Deliverables
Public website redesign, Internal admin platform, Client records database, Sofa calculator, POS and order workflows, Role-based access with 2FA, Dashboard design, Workflow systems
Tools
Lovable.dev, Supabase, Figma, Adobe Illustrator, Adobe Photoshop, Wix, Constant Contact

Challenge

Eclectic Home Furnishings needed more than a website refresh. The public site felt dated, while internal sales, customer records, quotes, inventory, orders, and staff workflows were spread across disconnected tools, manual math, handwritten notes, and memory-based processes.

Approach

I redesigned the public website to create a calmer, more premium showroom presence, then built an internal operations platform around the real ways the staff worked. The system connected client records, sofa quotes, orders, purchases, call logs, notes, inventory, POS workflows, scheduling, and management tools so information could move through the business instead of getting re-entered by hand.

More than a website refresh.

Logo lockup created for the EHF refresh, pairing a refined monogram with a warmer, more premium furniture retail identity.

This started as a public-facing website refresh for a local furniture retailer, but the larger need was operational. Sales quotes, client records, orders, inventory, and internal communication lived across disconnected tools and memory-based workflows. I redesigned the public site and built an internal platform that connected the pieces into one usable system.

A calmer public face for a high-touch showroom.

The public website redesign shifted the store away from a cluttered sale-driven layout toward a quieter, more editorial presentation. The goal was to better match the showroom experience: warm, curated, premium, and personal without feeling over-designed.

Public-facing website redesign shown in a showroom context, emphasizing a calmer, more premium brand presentation.

The bigger problem was behind the counter.

The internal platform was designed around daily retail reality: salespeople quoting complex custom sofas, managers tracking orders, customers calling back weeks later, and information needing to move between client records, quotes, orders, purchases, notes, reminders, and call logs.

Internal dashboard overview showing the breadth of the EHF operations platform, including daily ops, communications, customer tools, product workflows, website tools, and management features.

Customer information became searchable instead of scattered.

The client sheet system created a central place for customer records. Salespeople could search by name, spouse, phone number, address, order number, or related details. Each client could be connected to quotes, orders, purchases, coupons, reminders, call logs, notes, and history.

Searchable client sheet system showing organized customer records, ownership, import status, and role-based access.

Every workflow could point back to the customer.

The client detail view was designed as the connective tissue of the platform. A customer record was not just a contact card. It became the anchor for future quotes, active orders, purchase history, call notes, reminders, coupons, and follow-up context.

Client detail view connecting contact information, quotes, orders, purchases, reminders, call logs, notes, and history.

The sofa calculator removed the math.

Custom sofa quoting was one of the slowest and most error-prone parts of the sales process. Salespeople had to calculate section prices, discounts, tax, configuration details, and customer information manually while keeping the conversation moving. I built a sofa calculator that let staff select the customer, salesperson, brand, model, fabric grade, discount, and sectional pieces in one place. The tool calculated pricing automatically and connected the quote back to the client record, reducing quote time from roughly 25 minutes to seconds.

Actual sofa calculator interface showing how staff could configure custom sectionals, apply discounts, calculate pricing, and connect quotes back to customer records without manual math.

The system worked because the parts talked to each other.

The platform was designed so staff did not have to re-enter the same information in every tool. Client records could connect to sofa quotes, orders, purchases, call logs, notes, reminders, and history. If a customer did not already exist, staff could create the record from the workflow they were already using instead of leaving the page. This turned the platform from a set of screens into an operational system.

Designing around reluctant beta testers.

A major constraint was that the users were not likely to beta test traditional software flows. The team varied widely in comfort with technology, and asking them to test incomplete tools directly would not have produced useful feedback. To solve for that, I built small internal arcade-style tools that let users interact with the same underlying patterns in a lower-pressure context.

Selected source screens

Original interface screenshots included as supporting documentation. Customer names and contact information shown in portfolio images have been replaced with generic sample data.

  • Public homepage

  • Admin dashboard

  • Client sheets grid

  • Client detail

  • Sofa calculator

Useful work leaves evidence.

  • Quote time

    Reduced from roughly 25 minutes per custom sofa to seconds.

  • Centralized client records

    Quotes, orders, purchases, notes, and call history live on one record.

  • Connected sales workflows

    Calculator, POS, orders, and client sheets tied into one flow.

  • Role-based access

    Permissions shaped around the way different staff actually work.

  • Less reliance on memory

    Fewer handwritten notes, fewer manual calculations, fewer places to lose information.

  • Calmer customer-facing presence

    The public website gave the showroom a more premium, more considered first impression.

What I owned

  • Public website redesign
  • EHF logo refresh and visual direction
  • Internal platform strategy and interface design
  • Role-based access planning
  • Customer record architecture
  • Sofa calculator logic and quoting workflow
  • POS, order, inventory, and client workflow connections
  • Testing strategy for a non-technical retail team
  • Implementation using Lovable.dev, Photoshop, and Illustrator

Why it mattered

The work reduced operational friction for a small retail team that needed tools they could actually use during live customer conversations. The sofa calculator alone reduced custom quote time from roughly 25 minutes to seconds while removing manual pricing math and connecting quotes back to client records.

Outcomes

What the work made possible

Faster quoting

Reduced custom sofa quote time from roughly 25 minutes to seconds by removing manual pricing math.

Centralized records

Connected customer details, quotes, orders, purchases, notes, reminders, and call history to one searchable record.

Connected workflows

Linked sales tools, POS, orders, client sheets, and management workflows so staff could move through work with less re-entry.

Calmer public presence

Gave the showroom a more premium customer-facing website while the internal system reduced operational friction behind the counter.