Work

A character-led anti-bullying campaign built across video, posters, web, OOH, comics, social, and classroom materials.

• Integrated Campaign
• Character System
• OOH

A character-led merchandise system that turned Peterbilt trucks into a playful retail collection for kids, families, and fans.

• Character
• Illustration
• Merchandise

A catalog redesign that turned a complex educational product lineup into a clearer, more visual, and easier-to-navigate print system.

• Editorial
• Catalog
• Brand System

A regional rebrand and retail brand system for Evergreen Goodwill, built across stores, events, signage, merchandise, community outreach, and internal touchpoints.

• Brand System
• Retail
• Environmental

A branded podcast platform that turned a text-heavy SEL PDF into a complete content experience — identity, website, episode system, social assets, and launch kit.

• Brand System
• Podcast
• Campaign

A wine label and brand refresh system for Market Vineyards, beginning with a flagship Rosé and extending into the bolder Unicorn Red Wine follow-up.

• Packaging
• Label Design
• Brand Refresh

A brand standards and collateral system for Committee for Children and Second Step, built to help internal teams use the brands more clearly, consistently, and confidently.

• Brand System
• Brand Guidelines
• Digital Standards

A mobile classroom and environmental brand experience designed to bring digital access, workforce development, and computer literacy training to underserved communities.

• Environmental Design
• Brand Application
• Experiential Design

A branded environmental graphics system for Evergreen Goodwill's Comcast Lift Zone, designed to support digital equity while creating a welcoming, contemporary, learner-friendly classroom environment.

• Environmental Branding
• Wayfinding
• Experiential Design