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VooDoo Ranger Retail & Experiential Concepts

Concept & Experiential

VooDoo Ranger Retail & Experiential Concepts

A set of branded retail and experiential concepts that turned VooDoo Ranger's character-driven world into physical promotional objects, displays, and photo moments.

  • Retail / Experiential
  • Product & Merchandise
  • Campaigns
Role
Concept Designer
Client
VooDoo Ranger / New Belgium (client concept work)
Year
2024
Deliverables
Arcade cabinet mini fridge, Rotating beer display, Tap handle, Coozie, Photo-op display
Tools
Photoshop, Illustrator

Challenge

VooDoo Ranger needed retail and experiential concept ideas that could extend the brand beyond standard packaging and shelf presence. The work needed to feel loud, playful, and unmistakably VooDoo Ranger while still making sense as practical retail, bar, and promotional display concepts.

Approach

I developed a set of branded physical concepts that translated the VooDoo Ranger character world into interactive retail and hospitality touchpoints. The concepts explored how the brand could show up through an arcade cabinet mini fridge, rotating beer display, tap handle, coozie, and walk-behind photo booth, each designed to feel like part of the same visual universe while serving a different promotional purpose.

A retail playground for the brand.

The concepts explored how VooDoo Ranger could move from can artwork into physical moments people could notice, touch, photograph, and remember.

  • Retail display

    A floor display and arcade fridge concept designed to create a stronger in-store presence.

  • Bar activation

    A tap handle concept that translated the character system into a physical bar object.

  • Photo-op experience

    A walk-behind display designed for shopper participation and social sharing.

  • Product extension

    A coozie concept that carried the brand language into a smaller promotional item.

Five concept directions.

Each concept translated the VooDoo Ranger world into a different retail, bar, or promotional touchpoint.

  • Arcade Cabinet Mini Fridge

  • Rotating Beer Display

  • Tap Handle

  • Coozie

  • Photo Booth Display

Arcade Cabinet Mini Fridge

A branded arcade cabinet concept built around a working mini fridge, arcade controls, side artwork, can storage, and a small can holder. The idea was to make the object feel like a playable brand experience, not just a decorated display.

Environmental presentation mockupEnvironmental presentation mockup showing how the concept could appear in a real retail, bar, or promotional setting.
Original Photoshop / Illustrator conceptOriginal Photoshop and Illustrator concept render used to develop the product or display idea.

Rotating Beer Display

A floor display concept designed to showcase multiple VooDoo Ranger varieties while using large character artwork, bright package color, and a rotating top structure as the visual hook.

Environmental presentation mockupEnvironmental presentation mockup showing how the concept could appear in a real retail, bar, or promotional setting.
Original Photoshop / Illustrator conceptOriginal Photoshop and Illustrator concept render used to develop the product or display idea.

Tap Handle

A stacked tap handle concept with rotating illustrated blocks, allowing the handle to reveal different VooDoo Ranger character artwork as it turns.

Environmental presentation mockupEnvironmental presentation mockup showing how the concept could appear in a real retail, bar, or promotional setting.
Original Photoshop / Illustrator conceptOriginal Photoshop and Illustrator concept render used to develop the product or display idea.

Coozie

A smaller product concept carrying the VooDoo Ranger IPA artwork into a familiar beer accessory. The goal was to keep the character large, tactile, and immediately readable.

Environmental presentation mockupEnvironmental presentation mockup showing how the concept could appear in a real retail, bar, or promotional setting.
Original Photoshop / Illustrator conceptOriginal Photoshop and Illustrator concept render used to develop the product or display idea.

Photo Booth Display

A walk-behind photo-op bar display designed for grocery or liquor store promotion. Adult shoppers could step behind the bar opening and pose as though they were part of the VooDoo Ranger scene.

Environmental presentation mockupEnvironmental presentation mockup showing how the concept could appear in a real retail, bar, or promotional setting.
Original Photoshop / Illustrator conceptOriginal Photoshop and Illustrator concept render used to develop the product or display idea.

Production note

What I owned

  • Concept development
  • Retail and experiential display design
  • Product and fixture mockups
  • Photoshop and Illustrator production
  • Visual adaptation of VooDoo Ranger brand assets
  • Arcade cabinet mini fridge concept
  • Rotating beer display concept
  • Tap handle concept
  • Coozie concept
  • Photo booth display concept
  • Environmental presentation mockups

Why it mattered

The work showed how a character-driven beer brand could become more immersive at retail, in bars, and at promotional events. Instead of treating VooDoo Ranger as only a package design system, the concepts turned the brand into interactive moments customers could notice, photograph, touch, and remember.

Outcomes

What the work made possible

Experiential range

Created five branded retail and experiential concepts across display, bar, product, and photo-op formats.

Brand beyond packaging

Showed how the VooDoo Ranger world could move beyond cans and shelf presence into physical promotional moments.

Presentation-ready ideas

Built Photoshop and Illustrator concepts polished enough for client review through BDA.

Practical spectacle

Balanced loud character-driven visuals with real retail, bar, and event activation use cases.

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