Concept & Experiential
VooDoo Ranger Retail & Experiential Concepts
A set of branded retail and experiential concepts that turned VooDoo Ranger's character-driven world into physical promotional objects, displays, and photo moments.
- Retail Display
- Experiential
- Product Concept
- Beverage
- Promotional
- Role
- Concept Designer
- Client
- VooDoo Ranger / New Belgium (client concept work)
- Year
- 2024
- Deliverables
- Arcade cabinet mini fridge, Rotating beer display, Tap handle, Coozie, Photo-op display
- Tools
- Photoshop, Illustrator
A retail playground for the brand.
VooDoo Ranger already had a loud, character-driven visual world. The opportunity was to translate that energy into physical retail and promotional concepts: objects people could notice, touch, open, rotate, pose with, or talk about.
Challenge
Extend an expressive beer brand into physical retail moments without losing its weirdness.
Solution
Create a family of promotional concepts that felt playful, useful, and brand-native.
Scope
Arcade cabinet mini fridge, rotating display, tap handle, coozie, and photo-op bar display.
Role
Concept design, artwork application, layout, product thinking, and presentation renders.
Five ways the brand could show up.
Each concept gave the VooDoo Ranger world a different physical behavior: play, display, pour, hold, and pose.
Arcade cabinet mini fridge
Rotating beer display
Tap handle
Coozie
Photo booth display
Arcade Cabinet Mini Fridge
A branded arcade cabinet concept built around a working mini fridge, arcade controls, side artwork, can storage, and a small can holder. The idea was to make the object feel like a playable brand experience, not just a decorated display.
Rotating Beer Display
A floor display concept designed to showcase multiple VooDoo Ranger varieties while using large character artwork, bright package color, and a rotating top structure as the visual hook.
Tap Handle
A stacked tap handle concept with rotating illustrated blocks, allowing the handle to reveal different VooDoo Ranger character artwork as it turns.
Coozie
A smaller product concept carrying the VooDoo Ranger IPA artwork into a familiar beer accessory. The goal was to keep the character large, tactile, and immediately readable.
Photo Booth Display
A walk-behind photo-op bar display designed for grocery or liquor store promotion. Adult shoppers could step behind the bar opening and pose as though they were part of the VooDoo Ranger scene.
Original concepts, portfolio presentation.
The product concepts, layouts, artwork applications, and presentation renders were created as original design work using Photoshop and Illustrator. The environmental images were developed later as portfolio presentation mockups using the original files, so the work could be shown closer to its intended retail and promotional context.
Why it worked.
The strongest part of the project was the range. Each concept gave the same brand world a different physical use: play, display, pour, hold, and pose. Together, the pieces showed how VooDoo Ranger could move beyond packaging into memorable retail experiences.
Brand world expansion
Extended the character system into dimensional retail and product concepts.
Shopper interaction
Built concepts around stopping, touching, opening, rotating, and posing.
Presentation value
Turned loose promotional ideas into tangible visuals that could be reviewed and discussed.