A printable, paper-true version of the work.

Director of Operations / Creative Systems Lead · Silverdale, WA

• Led full brand and digital system development for an independent retail furniture business, including the EHF refresh, Swanlunds identity exploration, website redesign, email campaigns, product presentation, and customer-facing sales materials.
• Designed and improved ecommerce, website, product image, email, pricing, POS, and showroom workflows to create a clearer connection between brand expression, customer experience, and daily sales execution.
• Built custom backend/admin tools and sales workflows that reduced salesperson order-calculation time from ~40 minutes to ~2 minutes.
• Created retail and ecommerce campaign assets across Wix, Constant Contact, Lovable.dev, and Adobe Creative Suite — web banners, email graphics, sale promotions, product visuals, and customer-facing communications.
• Translated vague business needs into practical creative assets, internal tools, visual systems, and staff-ready workflows that helped a small team operate with greater clarity, consistency, and speed.

Senior Graphic Designer / Creative Production Lead · Woodinville, WA

• Created and reviewed high-volume brand, ecommerce, merchandise, product, digital, presentation, packaging, and campaign-support assets for national and global clients under tight timelines.
• Built proofing and production workflows that increased daily proof output from roughly 4 to 20 proofs per designer while maintaining brand accuracy and production quality.
• Translated creative briefs, client direction, and brand guidelines into polished, production-ready artwork across multiple formats, vendors, manufacturing processes, and ecommerce/product needs.
• Designed for selected brands including Corona, Modelo, PACCAR/Peterbilt, Peanuts, Zamboni, F45, Dell, Cirque du Soleil, Roblox, and major professional sports leagues.
• Concepted and designed character-led merchandise and product creative, including Peterbilt's Petey and Piper children's mascot system.

Creative Services Manager · Seattle, WA

• Led a cross-functional creative services team supporting 24 retail locations, job training centers, ecommerce initiatives, internal communications, and regional marketing needs.
• Helped lead the Evergreen Goodwill rebrand — brand book, logo lockups, color and usage guidance, templates, email, social, web/blog visuals, retail signage, and internal communications.
• Created visual direction for a new ecommerce experience, including layouts, banners, product/promotional graphics, email signage, store signage, and digital campaign assets.
• Partnered with executive, marketing, retail, ecommerce, and operations teams to align creative output with business needs, audience expectations, and field-level constraints.
• Improved creative workflows, clarified ownership, reduced bottlenecks, and helped the team deliver more consistent work across a complex multi-location organization.

MarCom Creative Manager · Seattle, WA

• Managed and mentored a team of designers supporting mission-driven educational campaigns, brand initiatives, social-emotional learning programs, and organizational communications.
• Helped lead the Captain Compassion campaign — a character-driven anti-bullying campaign spanning concept, visual direction, posters, digital assets, microsite design, video, OOH, educational resources, and campaign extensions.
• Co-developed the Captain Compassion character system, concepted the Kid Kinder sidekick, directed video execution, and designed/coded an interactive decoder-wheel experience for the campaign website.
• Supported Committee for Children and Second Step brand systems by maintaining visual consistency across campaign, digital, print, presentation, email, and internal materials.
• Improved team workflows, review processes, and delivery standards to support consistent execution across concurrent campaigns, programs, and brand systems.

Creative Director · Seattle, WA

• Led a nine-designer team in a high-volume consumer product and wholesale environment supporting national retail accounts.
• Scaled quality creative output by roughly 3x through clearer workflows, stronger review standards, team development, and production discipline while maintaining visual quality.
• Directed creative execution across product artwork, retail collections, production files, and brand-sensitive design systems.
• Oversaw scheduling, resource allocation, quality control, and creative review to maintain consistent output across large volumes of concurrent work.
• Mentored designers through feedback, training, and development while maintaining accountability, morale, and standards.

Creative Manager · Seattle, WA

• Managed and supported a team of designers in a high-output branded merchandise and apparel-adjacent production environment.
• Improved design department turnaround from a typical 2-day cycle to consistent same-day delivery by rebuilding workflow expectations, proofing standards, team habits, and production processes.
• Oversaw day-to-day creative workflow, task assignment, quality control, and production-ready artwork across fast-moving client requests.
• Developed deep experience in brand expression, product knowledge, apparel and merchandise graphics, and practical design execution.
• Built long-term leadership, team management, and production design skills through sustained tenure and consistent performance.

Captain Compassion Campaign

Character-driven integrated campaign for Committee for Children that translated a serious anti-bullying message into approachable, memorable visual storytelling across digital, OOH, video, posters, web, and educational touchpoints.

Peterbilt — Petey & Piper

Concepted and designed character-led children's merchandise and product creative for Peterbilt, extending a legacy transportation brand into a playful mascot system.

Evergreen Goodwill Rebrand & Ecommerce

Helped translate a large organizational rebrand into field-ready assets for 24 retail locations, ecommerce, email, web, social, job training centers, internal teams, and regional communications.

Swanlund / EHF Retail & Ecommerce Systems

Led brand, website, email, product presentation, sales workflow, and ecommerce system improvements for an independent furniture retailer, connecting customer experience with day-to-day sales execution.