Environmental Branding
Comcast Lift Zone
A branded environmental graphics system for Evergreen Goodwill's Comcast Lift Zone, designed to support digital equity while creating a welcoming, contemporary, learner-friendly classroom environment.
- Environmental
- Retail / Experiential
- Brand Systems
- Role
- Marcom Creative Services Manager — Creative Direction, Graphic Design, Environmental Graphics
- Client
- Evergreen Goodwill of Northwest Washington
Challenge
The Lift Zone needed to feel clearly branded, welcoming, and contemporary while still functioning as a calm classroom environment. The design also had to bridge two visual languages — Comcast's Lift Zone identity and Evergreen Goodwill's brand — in a way that felt cohesive rather than forced.
Approach
A neutral gray palette with strategic yellow accents created a wallpaper-like graphic system that felt engaging without distracting learners. The Lift Zone arrow motif was used as both a repeating pattern and a wayfinding device, guiding visitors from the elevator lobby into the space. Comcast's Lift Zone yellow was tuned closer to Evergreen Goodwill's secondary palette so the partnership read as one unified environment.
Final Installed Classroom
The completed Lift Zone classroom — a wallpaper-like pattern system in neutral gray with strategic yellow accents, anchored by a large Lift Zone identification mark.
Wayfinding and Entry Experience
The graphic system extends into the elevator lobby, using the Lift Zone arrow motif as both a brand element and a directional cue that pulls visitors toward the space.
Concept Development
Early environmental graphic directions exploring how the Lift Zone identity could carry across the elevator lobby and classroom.
Space in Use
The Lift Zone activated for its intended community purpose.
What I owned
- Developed environmental branding concepts for the Lift Zone space. Designed wall graphics for the classroom and elevator lobby. Built a pattern system based on Comcast Lift Zone's arrow motif. Balanced two partner brands into a single cohesive visual environment. Presented multiple design directions and refined the chosen concept.
Why it mattered
The Lift Zone was more than a branded room — it was a mission-driven learning environment designed to help close the digital divide. The final design helped the space feel intentional, welcoming, and easy to identify, while reinforcing the partnership between Comcast and Evergreen Goodwill.
Impact
- Created a cohesive environmental identity bridging two partner brands
- Established a wayfinding system that guides visitors from lobby to classroom
- Supported Evergreen Goodwill's digital equity mission through space design
- Delivered a contemporary, classroom-friendly environment that reads as both branded and calm