Environmental Design
Digital Equity Bus
A mobile classroom and environmental brand experience designed to bring digital access, workforce development, and computer literacy training to underserved communities.
- Environmental
- Brand Systems
- Campaigns
- Role
- Creative Services Manager / Environmental Design Lead
- Client
- Evergreen Goodwill of Northwest Washington (in partnership with Black & Veatch)
- Year
- 2023
- Timeline
- 2022–2023
- Deliverables
- Vehicle graphics, Exterior branding system, Interior classroom environment, Environmental messaging, Launch materials, Partnership rollout support, Community outreach visuals, Production-ready design files
- Tools
- Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Print production, Vendor collaboration, Environmental graphics
Challenge
Evergreen Goodwill of Northwest Washington and Black & Veatch set out to create a mobile classroom that could bring digital skills training directly into communities. The challenge was to design an approachable public-facing experience that could work on a large vehicle, support the interior learning environment, and make the program feel visible, trustworthy, and easy to understand.
Approach
The concept centered on turning the bus into both a classroom and a recognizable community asset. The exterior needed to be bold and easy to read at street scale, while the interior needed to support learning, digital access, and workforce development. I focused on clear hierarchy, approachable graphics, partner visibility, and a visual system that could carry across the vehicle, launch materials, and supporting communications.
A mobile classroom, not just a vehicle wrap
The Digital Equity Bus was designed to read as a classroom and community resource first, not just a branded vehicle. Large-scale graphics, clear program messaging, and recognizable partner branding helped make the bus approachable and easy to understand in public settings.
Exterior brand system
The exterior graphics needed to work quickly from a distance, hold up across the scale and angles of the bus, and make the program feel active in the communities it served. The design balanced Evergreen Goodwill's brand language with public-facing messaging around digital access and opportunity.
Interior learning environment
Inside the bus, the environmental graphics supported a classroom setting for digital access and computer literacy training. The interior needed to feel practical, welcoming, and connected to the same visual system as the exterior.
Launch and community activation
The bus launched as a public-facing community resource, supported by partner communications, launch materials, and event photography that helped introduce the program to the people it was built to serve.
Recognition and partnership
The Digital Equity Bus received recognition for its social impact and became part of a larger partnership story around digital access, workforce development, and community support.
What I owned
- Led creative direction and design application for the Digital Equity Bus exterior.
- Developed the look and feel for the vehicle and related brand/environmental materials.
- Worked with Evergreen Goodwill leadership and Black & Veatch stakeholders to support the visual system.
- Extended concept and production-ready graphics across vehicle and launch touchpoints.
- Helped ensure the design supported both public visibility and practical use.
Why it mattered
The Digital Equity Bus helped turn a workforce and digital access program into a visible community resource. The design needed to make the service feel approachable, recognizable, and trustworthy while supporting a real learning environment on wheels.
Impact
- Created a scalable mobile learning environment for underserved communities.
- Supported launch materials and environmental graphics across vehicle and program touchpoints.
- Helped communicate a public service through clear, approachable visual design.
- Contributed to a project recognized for social and cultural impact.