Grow Kinder Podcast
A branded podcast platform that turned a text-heavy SEL PDF into a complete content experience — identity, website, episode system, social assets, and launch kit.
- Brand System
- Podcast
- Campaign
Podcast Brand Identity
A warm, optimistic identity built to live inside the Committee for Children brand while feeling distinctly its own — friendly typography, layered botanical illustration, and a blue/coral palette that reads as hopeful, human, and grown-up enough for an expert interview series.
Digital Platform
A dedicated podcast hub on cfchildren.org replaced the downloadable PDF — episodes, guest bios, and SEL takeaways became browsable, shareable, and indexable instead of buried in a single download.
Launch and Media Kit
The podcast launch system included a media kit that introduced the show, hosts, release details, available platforms, and press contacts.
Episode and Social Assets
Each episode shipped with a coordinated set of promo assets — Facebook, Instagram feed, and Instagram Stories — so the marketing team could announce guests with a consistent, recognizable look across every channel.
Content System
A repeatable template system across square, landscape, vertical, and 'coming soon' variants — built so a single guest portrait and a few lines of copy generate a full launch kit without breaking the identity.