Content experience
Turned a text-heavy SEL PDF into a branded podcast platform with browsable episodes, guest bios, and takeaways.
Grow Kinder Podcast
A branded podcast platform that turned a text-heavy SEL PDF into a complete content experience: identity, website, episode system, social assets, and launch kit.
- Campaigns
- Brand Systems
- Digital
Podcast Brand Identity
A warm, optimistic identity built to live inside the Committee for Children brand while feeling distinctly its own. Friendly typography, layered botanical illustration, and a blue/coral palette that reads as hopeful, human, and grown-up enough for an expert interview series.
Digital Platform
A dedicated podcast hub on cfchildren.org replaced the downloadable PDF. Episodes, guest bios, and SEL takeaways became browsable, shareable, and indexable instead of buried in a single download.
Launch and Media Kit
The podcast launch system included a media kit that introduced the show, hosts, release details, available platforms, and press contacts.
Episode and Social Assets
Each episode shipped with a coordinated set of promo assets across Facebook, Instagram feed, and Instagram Stories, so the marketing team could announce guests with a consistent, recognizable look across every channel.
Content System
A repeatable template system across square, landscape, vertical, and 'coming soon' variants, built so a single guest portrait and a few lines of copy generate a full launch kit without breaking the identity.
Outcomes
What the work made possible
Launch system
Created a coordinated launch kit with show identity, media materials, website assets, and promotional graphics.
Repeatable episode assets
Built a template system for square, landscape, vertical, and coming-soon promos across social channels.
Brand fit
Created a warm podcast identity that lived within the Committee for Children brand while feeling distinct enough for an expert interview series.