Hands-On Art Director
I build visual worlds that hold together across formats.
I turn characters, campaigns, products, environments, and launch materials into clear visual systems that can be directed, extended, produced, and shipped.
Selected work for hands-on art direction roles.
- Visual worlds
- Character systems
- Campaign direction
- Product storytelling
- Concept development
- Production judgment
Selected Work
Work that had to work.
Selected work focused on visual direction, character-led systems, campaign worlds, product and merchandise extensions, experiential concepts, and the production discipline needed to carry ideas across real formats.
Petey & Piper
A character and merchandise system that turned playful vehicle mascots into a product family across plush, apparel, accessories, ecommerce assets, and production artwork.
- Character / Illustration
- Product & Merchandise
- Ecommerce
Captain Compassion
A character-led campaign world developed to make bullying prevention more visual, memorable, and usable across classrooms, comics, video, plush, and multi-year campaign assets.
- Campaigns
- Character / Illustration
- Educational
Zamboni Apparel Concept Sprint
A fast concept sprint exploring youth and teen apparel directions through visual range, merchandise thinking, and client-ready creative presentation.
- Product & Merchandise
- Campaigns
- Character / Illustration
VooDoo Ranger Retail & Experiential Concepts
Retail and experiential concept work translating brand attitude into environmental presentation mockups, promotional ideas, and sellable visual moments.
- Retail / Experiential
- Product & Merchandise
- Campaigns
Digital Equity Bus
A public-facing environmental brand system that turned a mobile classroom into a complete visual experience across exterior graphics, interiors, launch materials, and event touchpoints.
- Environmental
- Brand Systems
- Campaigns
Evergreen Goodwill Brand Rollout
A large-scale brand rollout that required visual consistency, production discipline, and practical direction across retail, events, outreach, and internal materials.
- Brand Systems
- Retail / Experiential
- Environmental
Practical Results
Useful work leaves evidence.
For art director roles, this work shows how visual direction can turn ideas into systems people recognize, use, and extend. The projects made characters, campaigns, products, environments, and launch experiences easier to understand, produce, and carry across formats.
K-5 national
Captain Compassion classroom use
Product family
Petey & Piper ecommerce extension
2023 Gold
DEB Edison Award recognition
24 locations
Evergreen Goodwill rebrand rollout
How I Direct
I make ideas easier to see.
I am a hands-on visual lead who likes building worlds with enough structure to survive real production. I care about concept, taste, clarity, consistency, and the practical details that keep creative work from falling apart after approval.
Shape the visual world.
I look for the central idea, then build the visual language that helps characters, campaigns, products, and environments feel connected.
Guide the system.
I think across touchpoints so the work can extend into merchandise, ecommerce, signage, events, launch materials, and production assets.
Protect the finish.
I pay attention to hierarchy, craft, files, vendors, review cycles, and the small decisions that determine whether the final work feels intentional.