Brand, Product & Integrated Marketing
I turn audience insight into products, campaigns, and systems built to perform.
I connect customer needs, brand strategy, product development, creative execution, and operational reality to move ideas from opportunity through launch.
Selected work for senior brand, product, and integrated marketing roles.
- Brand strategy
- Product innovation
- Integrated go-to-market
- Retail & ecommerce
- Team & operations leadership
- Measured outcomes
Case Studies
Selected Brand, Product & Marketing Work
Projects where strategy, audience, product, execution, and operational decisions had to work together.
Shipped
Evergreen Goodwill Brand Rollout
Co-led the transition from Seattle Goodwill to Evergreen Goodwill across 24 retail locations, ecommerce, donor communications, web, environmental graphics, internal systems, and executive publications.
- Brand Strategy
- Retail
- Ecommerce
- Executive Communications
- 24 Locations
Launched
Committee for Children / Second Step Brand Systems
Co-led a brand transformation and digital curriculum launch spanning physical products, digital platforms, frontend web experiences, campaigns, sales tools, and program expansion.
- Brand Transformation
- Digital Product
- B2B Marketing
- Integrated Launch
Originated
Grow Kinder Podcast
Identified that a 100-page expert publication was failing to reach its audience, then originated and led its transformation into a branded podcast and digital platform that grew beyond 50 episodes.
- Audience Insight
- Product Innovation
- Content Strategy
- 50+ Episodes
Launched
Digital Equity Bus
Led creative direction and environmental design for a mobile digital-access initiative developed with Black & Veatch, spanning the exterior identity, interior experience, partner integration, launch communications, and community events.
- Partnerships
- Environmental Design
- Community Launch
In Progress
Eclectic Home Furnishings Website and Operations Platform
Connected pricing, margins, promotions, ecommerce, customer experience, inventory, CRM, fulfillment, and reporting within a practical retail operating system.
- Retail Strategy
- Pricing & Margins
- Ecommerce
Shipped
Zamboni Apparel Concept Sprint
Used trend research, audience insight, product recommendations, and rapid concept development to help convert five pitches into paying branded-merchandise accounts.
- Consumer Insight
- Product Strategy
- New Business
Leadership Impact
Where the work paid off
A snapshot of outcomes across product launches, new business, workflow automation, and team leadership.
~$600K
First-year wholesale revenue from a new consumer-product category
5 accounts
New paying clients secured through insight, trend research, and rapid pitch development
20+ hrs/wk
Marketing workflow automation, with ~40% lift in project completion
45 to 90
Contractors recruited, trained, assigned, evaluated, and managed
Capabilities
What I Lead
My work sits where brand, product, marketing, creative, and operations meet. I help teams decide what to build, how to position it, how to bring it to market, and how to improve the systems that support it.
Brand & Portfolio Strategy
Audience positioning, brand systems, product portfolios, extensions, governance, and practical decision frameworks.
Consumer & Market Insight
Trend research, customer behavior, sales data, engagement, product performance, and audience-specific opportunity development.
Product Innovation & Commercialization
Concept development, packaging, licensing, pricing considerations, manufacturing, quality control, launch, and performance review.
Integrated Go-to-Market
Coordinated launches across retail, ecommerce, web, email, social, print, video, events, sales tools, and environmental experiences.
Retail & Ecommerce
Promotional strategy, digital merchandising, customer experience, product presentation, inventory priorities, and sales enablement.
Creative & Marketing Operations
Team leadership, budgets, contractors, workflows, production systems, vendor coordination, automation, and delivery improvement.