Brand & Creative Leadership
I connect brand strategy, product thinking, creative execution, and operations to move work from opportunity to launch.
I lead cross-functional work across audience insight, brand systems, product development, packaging, retail, ecommerce, campaigns, production, and the practical systems that help teams deliver.
Selected work for brand management, creative leadership, product strategy, integrated marketing, and commercialization roles.
- Brand Strategy
- Product & Packaging
- Integrated Marketing
- Retail & Ecommerce
- Cross-Functional Leadership
- Measured Outcomes
Selected Work
Work that had to work.
Selected work spanning brand systems, product and packaging, integrated marketing, retail and ecommerce, partner-led launches, and the cross-functional leadership that moves programs from opportunity to delivery.
Market Vineyards Wine Label System
Created a flagship wine-packaging system that balanced shelf differentiation, brand strategy, legal requirements, specialty printing, materials, and vendor production, then extended the system into a second product with a distinct personality.
- Packaging Strategy
- Product Extension
- Brand Systems
- Production & Vendors
Petey & Piper
Developed a family-focused brand extension that grew from a character concept into a live ecommerce collection spanning apparel, plush, books, accessories, bags, lunch coolers, and production-ready product artwork.
- Brand Extension
- Product Portfolio
- Ecommerce
- Audience Strategy
Digital Equity Bus
Led a partner-driven environmental brand experience from initial concept through exterior and interior design, launch communications, production, community activation, and an ongoing award-winning program.
- Partnership Leadership
- Integrated Launch
- Brand Experience
- Gold Edison Award
Eclectic Home Furnishings Website and Operations Platform
Connected brand presentation, ecommerce, pricing workflows, customer experience, CRM, inventory, sales, and fulfillment within a practical retail system that reduced custom quote time from approximately 25 minutes to seconds.
- Retail Strategy
- Customer Experience
- Ecommerce & CRM
Zamboni Apparel Concept Sprint
Used youth-audience insight, trend research, product recommendations, and rapid concept development to rebuild client confidence in 48 hours, leading to later requested work and a publicly launched Zamboni x Peanuts collection.
- Consumer Insight
- Product Strategy
- New Business
Captain Compassion
Led a multi-year, award-winning campaign platform that translated bullying-prevention guidance into an accessible character world across web, video, out-of-home, social, comics, posters, and classroom resources.
- Integrated Campaign
- Audience Strategy
- Cross-Channel Launch
Leadership Impact
Where the work paid off.
A snapshot of outcomes across product launches, new business, workflow transformation, and team leadership.
~$600K
First-year wholesale revenue from a new consumer-product category
5 accounts
New paying clients secured through audience insight, trend research, product recommendations, and rapid pitch development
20+ hrs/wk
Saved through marketing workflow automation, with approximately 40% better project completion
45 to 90
Independent designers recruited, trained, assigned, evaluated, compensated, and managed
How I Lead
I connect the strategy to the work required to deliver it.
I am most useful when a challenge crosses departments. I help teams understand the audience, make clearer decisions, align resources, and carry the work through production and launch.
Understand the opportunity.
Clarify the customer, audience, business objective, constraints, and evidence before deciding what should be built.
Connect the disciplines.
Bring brand, product, creative, sales, operations, vendors, and leadership into one practical path forward.
Carry it through launch.
Keep strategy connected to packaging, production, channels, approvals, budgets, deadlines, and measurable outcomes.